About Carbon Points™ and GoZero

Customer Loyalty with Purpose

Carbon Points™ is New Zealand's first purpose-driven loyalty system that incentivises and rewards action to reduce greenhouse gas emissions. The climate crisis means that we need to evolve how we do business. Customer loyalty systems should no longer incentivise increased carbon emissions by rewarding their members with discounted petrol and air travel.

Carbon Points™ instead empowers and rewards businesses and members that take action to track and reduce their emissions and build a sustainable economy.

Households only produce around 11% of emissions, but can have an impact on around 70% of emissions through their purchasing power. Carbon Points™ helps business and members work together to deliver greater impact on the climate crisis.

We are currently setting up our network of businesses and will be launching our deals and discounts soon. The deals and businesses visible now are for demonstration purposes.

Register to become a founding GoZero Climate Action Business or for a personal Carbon Points™ Member account.

What are Carbon Points™?

Carbon Points™ are loyalty points that represent verified actions to address greenhouse gas emissions.

GoZero generates 1000 Carbon Points™ for every tonne of CO2e worth of measurable, credible actions by GoZero Climate Action Businesses to address their greenhouse gas emissions.

GoZero rewards Carbon Points™ Members when they address their personal carbon emissions or when they purchase deals from GoZero Climate Action Businesses.

Book a Carbon Points™ system demo for your business.

Carbon Points™ for Business

Whether your business is just starting on the road to sustainability or is already a climate action leader, GoZero helps you tell your sustainability story as part of your sales process.

Carbon Points™ boosts the visibility of your climate actions and turns your customers into allies in the fight against climate change.

Find out how Carbon Points™ for Business can help you drive sustainability and reward your customers and your employees.

Carbon Points™ for Members

GoZero empowers people to make daily choices that will help us to solve the climate crisis together. We aim to become the go-to marketplace for climate-conscious customers.

We challenge Members to earn 910 Carbon Points™ per month. We make it easy for you to track your progress towards this target and reward you for doing your bit in the fight against the climate crisis.

When you hit your monthly target, you achieve GoZero Hero status and receive great discounts through Hero Deals for the following month.

Learn more about how Carbon Points for Members works. 

About GoZero

GoZero Limited was established in Wellington in 2021, to develop a tool to incentivise, track and reward climate action, and is now launching the Carbon Points™ purpose-driven loyalty system. 


Our vision

We envisage a world in which humanity has solved climate crisis and lives sustainably and in harmony with the planet's climate and biodiversity.


Our mission

To create a sustainable future for all, by empowering people and businesses to accelerate positive action to solve the climate crisis and protect biodiversity.

Our Values

Being planet-positive

Creating a sustainable future by championing positive climate action and by fostering biodiversity is at the core of what we do. We are driven by our passion to protect and conserve the health of our planet - not just for us, but for the generations to come. We are working to enable all climate actors to become emissions-free.


We will do what is right, even when it is not easy. Our commitment to transparency, accountability and governance, notably in how we validate and measure climate action, is the foundation of trust that we build with our users, businesses and partners. We believe that our responsibility towards positive climate change doesn’t end in the carbon market. It is our continuous commitment to rigorously scrutinize and reward authentic behaviour that creates positive climate change.


Independence allows us to make decisions that prioritise the needs of our planet and our members. We are data-informed and are not beholden to any political agenda or industry. Our independence allows us to be nimble and proactive to changing circumstances, and to operate guided by ethics, fairness and equality, alongside the standards set by objective institutions governing the carbon market.


Real change starts when we come together. We believe that all actors in creating positive climate change are our friends and allies. Creating a secure, sustainable future is only possible by building a community of people and organisations with shared goals and aligned interests, and fostering cooperation and participation among its members. We want you to join us to create this future, together.