Ensuring credible climate action

Trust is a Must

Ensuring the credibility of every tonne of CO2e in our Carbon Points system is at the core of what GoZero does. We understand that increasing trust in climate solutions is vital in order to increase climate action.

We work to eliminate greenwashing by ensuring that every Carbon Point represents real action on emissions. Businesses that have deals on our site have taken validated, credible, measurable action on their carbon emissions. They are only able to generate Carbon Points based on the amount of CO2e that they have reduced or offset.

If your business is taking climate action, or you want to get started, register with GoZero and start rewarding your customers with Carbon Points.

How we measure climate action

Climate action can be separated into two main categories: reduction and offsetting. GoZero prioritises efforts to reduce emissions over offsetting, as humanity can’t offset its way out of the climate crisis.

We measure and verify the credibility of climate actions as part of our validation process. See how validation works here.


Reduction includes efforts to avoid or limit the amount of carbon emissions that a business or individual produces. This could include switching to renewable energy solutions for transportation, heating, power or other processes, as well as reducing travel or other emissions-intensive activities. 

Calculating how many tonnes of CO2e are being avoided involves making informed estimates based on good data. Where we have insufficient data, we will not be able to validate your actions. 


Offsetting is where a business or individual purchases offsets to cancel out their carbon emissions.

Businesses and individuals can validate credible offsets purchased elsewhere or purchase them directly from GoZero to generate Carbon Points. We use the criteria outlined by the Ministry for the Environment, according to which offsets must: be transparent; be real, measurable, and verified; be additional; not be double-counted; address leakage; and be permanent.

GoZero selects only Gold Standard, high-reliability offsets for sale to businesses and individuals. The offset projects support local communities and align with the United Nations Sustainable Development Goals (SDGs). International investigations have cast doubt over some categories of offsets available in the voluntary carbon market. GoZero follows such developments closely and avoids any types of offsets concerning which there are reliability concerns. You can see the GoZero offsets currently available for purchase below. 

Gold Standard

Our projects

Check out our pricing here.

Improved Cook Stove Project, Uganda

Under this Gold Standard-certified project, improved cook stoves (ICS) have been provided to families in three districts in Uganda. Cook Stove projects produce amongst the most credible types of carbon offsets.

These replace traditional cooking methods, increasing efficiency and reducing greenhouse gas emissions. They also improve family members' health and reduce the need for them to collect firewood.

This project has certified SDG impacts, under SDGs 7 (Affordable and Clean Energy), 8 (Decent Work and Economic Growth) and 13 (Climate Action).